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Strategies for the new health care marketplace :managing the convergence of consumerism and technology

Includes bibliographical references (391-398) and index.

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22807
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22806
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Detail Information
Call Number
RA427 / WA 100
Publisher
San Francisco : : Jossey-Bass,.,
Collation
xxviii, 418 p. :ill., map ;23 cm.
Language
English
ISBN/ISSN
787955930
Subject(s)
Technology
Medical economics.
Medical care
Medical innovations.
Consumers.
Medical technology.
Delivery of Health Care
Consumer Satisfaction
Marketing of Health Services
Statement of Responsibility
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