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Problems and cases in health care marketing

Gourville, John T. - Personal Name; Quelch, John A. - Personal Name; Rangan, V. Kasturi. - Personal Name;

Includes bibliographical references and index.


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23162
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23163
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Detail Information
Call Number
RA410.56 / QV 736
Publisher
Boston : : McGraw-Hill/Irwin,., 2005
Collation
viii, 440 p. :ill., maps ;26 cm.
Language
English
ISBN/ISSN
0072887761 (alk. pap
Subject(s)
Medical care
Statement of Responsibility
[edited by] John T. Gourville, John A. Quelch, V. Kasturi Rangan.
Other version/related

No other version available

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